About Susan & Chloe Noosa

Our Story

Twenty-five years ago, a mother and daughter opened a little boutique with one simple dream — to make every woman feel beautiful, confident, and at home in what she wears.

Inspired by the Noosa coast and a shared love for timeless, effortless style, Susan and Chloe built something that was never meant to be just a store. It became a place where women could find pieces that felt like an extension of themselves — relaxed, refined, and quietly elegant.

The Noosa Way of Life

There's a certain feeling that comes with life by the sea. Sun-warmed air. Soft linens. Bare feet on warm sand. A slower, more beautiful pace.

That feeling is at the heart of everything we do. Every piece in our collection is chosen to reflect it — easy to wear, made to last, and designed for the woman who values comfort as much as she values style.

Two Generations, One Vision

Susan brings twenty-five years of experience, an eye for quality, and a deep understanding of what makes a woman feel truly comfortable in her own skin.

Chloe brings a fresh perspective, a passion for modern coastal style, and a genuine love for connecting with every customer who walks through our door — or shops with us online.

Together, we curate every collection with the same intention we started with all those years ago: pieces that feel effortless, beautiful, and unmistakably you.

More Than a Store

Over the past 25 years, we've been part of so many stories — first dates, milestone birthdays, lazy Sunday brunches, and everyday moments that deserve to feel special.

We don't just sell clothing. We help create the feeling of coastal ease, wherever you are in the world.

Thank you for being part of our journey. We can't wait to be part of yours.

With love,
Susan & Chloe